The Rising Demand for Halal Cosmetics in the U.S.

Over the past few years, halal cosmetics have transcended their niche origins to become a powerful force in the U.S. beauty landscape. No longer confined to religious obligation, the appeal of these certified products now extends to a broad consumer base seeking ethical, clean, and sustainable choices.

In absolute terms, the global halal cosmetics market reached approximately USD 36.25 billion in 2024 and is projected to nearly double to USD 72.33 billion by 2033, propelled by emerging consumer values and digital growth (IMARC Group). Even more striking, other forecasts place the overall market at USD 40.5 billion in 2023, with potential expansion to USD 113.05 billion by 2032—reflecting a strong CAGR of 12.1% (GlobeNewswire).

The U.S. plays a key role in this growth story. North America now accounts for roughly 60% of the global halal cosmetics market, with American consumers becoming increasingly conscious of ethical beauty standards—clean ingredients, cruelty-free manufacturing, and transparent sourcing now strongly matter (Market.us, Market Growth Reports).

What drives this movement? The answer lies in evolving cultural values, changing demographics, and shifting purchasing behavior. Muslim consumers continue to seek products that align with their religious beliefs, while a growing number of non-Muslims are drawn to halal cosmetics for their assurance of hygiene, ethical sourcing, and environmental friendliness (IMARC Group, LinkedIn).

Digital transformation has been instrumental in amplifying demand. Brands like Flora & Noor—known for becoming the first halal-certified beauty line sold at Ulta—exemplify how e-commerce and storytelling can elevate a niche label into mainstream awareness (Markets and Data). Additionally, skincare has emerged as the fastest-growing category within this sector, while online channels continue to outpace traditional retail growth, capturing an ever-larger share of market share (USDA Analytics, Fortune Business Insights, Mordor Intelligence).

Despite significant momentum, the journey ahead is not without challenges. Brands must navigate fragmented certification standards, limited availability of compliant raw materials, and the need to educate wider audiences about halal’s ethical advantages (GlobeNewswire, Mordor Intelligence, Market Growth Reports).

Overall, the outlook is bright. With values-based consumption on the rise, technological accessibility, and a more diverse audience, halal cosmetics in the U.S.—once a niche corner of beauty—is poised for mainstream dominance.